What's New in Public Relations

October 10, 2011

Good PR, in Seven Easy Steps

Filed under: Public Relations Posts — Carlie @ 11:37 pm

Since I began my program in public relations, I’ve been asked by many friends and family members what exactly I do at school and what I’m hoping to do when I’m done. At times, I’ve been at a bit of a loss when trying to explain how exactly PR can be used and how it can be effective. But an article on a public relations website has laid out seven elements that should make it easy to learn about how to be “good” at public relations.

 

Several of the items on the list are topics that we’ve studied in the classroom, either in terms of case studies or straight up on their own. One example is the seventh point on the list. It explains that you don’t necessarily need to have a tonne of connections established and the entire media at your beck and call. It’s really all about how you tell your story. “Good PR almost always ‘gets ink’ because a good story has been well-told to the right people”, explains the author of the list, a PR veteran of seventeen years at the time of writing. Our writing class emphasizes this point frequently: you need to make sure that what you’re writing is going to be read, or what’s the point of writing it in the first place? It’s important to make sure that you know your audience, know how to get your message across to this group, and present it in a way that they will be able to respond.

 

Interacting with those with experience in the field is without doubt one of the best ways to learn any profession, and with the internet and the many ways that people can easily communicate today, articles like this make it easy for those starting off to find out tips and hints for the workplace. Point six on the list says that it’s important to “leverage pre-existing relationships with influential people”, and articles like this make it easy to start forming relationships and hopefully making those connections!

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