What's New in Public Relations

November 7, 2011

You Can Call Me …

Filed under: Public Relations Posts — Carlie @ 6:20 pm

Social media is becoming a bigger and bigger part of our everyday lives. We use sites like Facebook and Twitter to keep in touch with friends, learn about current events, and follow our favourite celebrities. And a soccer team has taken that last one to new heights.

One team from the Mexican Primera Division, the Jaguares de Chiapes, decided to replace their names on the back of the jerseys with their Twitter handles. They hope to use this stunt to develop a stronger fan base online, as the names on the jerseys will make it easier for fans to search and follow their favourites.

Although the Jaguares are the first team to completely replace their own names with their Twitter accounts, other teams and players have pulled similar stunts. Another soccer team put the Twitter handles on the fronts of jerseys, while a member of the Manchester United team has mentioned that it’s something he has considered. But is it really a good idea to take things this far?

One sports site says points out that it will be harder for fans, especially new fans, to learn the real names of their favourite players and to cheer at the games. It also creates a much “busier” jersey, with a lot of space taken up by what could be seen as ads, something that could turn off some fans.

I was unable to find any information about Twitter’s thoughts on this, or whether it is something that they sponsored. Regardless, it is sure to garner a lot of interest in both the team and Twitter itself, if only to gauge the the success of the stunt.


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